The sport of cricket received a real boost in 2003 with the advent of T20; a short form of the game which has attracted a whole new audience to the sport and injected millions into its coffers.
T20 is a fast paced format which has also given the betting community far more interest with new tournaments such as the Indian Premier League and Australia’s Big Bash cropping up in various parts of the globe. And, with so much excitement around cricket in general, it’s been a busy time for the bookmakers with price boost deals and enhanced odds offers coming in at an increased rate.
So what, exactly, can you expect to find out there?
A typical enhanced odds deal for new customers to any bookmaker will take the price of a certain event and lift it to a much higher figure. For example, a price of Even Money may well go to 6/1 or possibly even longer, depending on the event.
Naturally, the terms and conditions of each of these offers will differ greatly so you will need to check these every time a deal comes around that sounds interesting. Typically, a bookie such as 888Sport or Paddy Power will specify that you must stake between £5.00 and £10.00 on their offers.
Coral and Bet On Brazil on the other hand may insist that the stake is fixed at £1.00 but their odds may go much higher, perhaps up to the 25/1 mark or even beyond.
What events can you expect to find enhanced odds promotions for? Like all sports, these will tend to come around when the bigger events are on the calendar and in cricket, that means The Ashes, T20 and 50 Over World Cups, plus the big T20 tournaments such as the Indian Premier League.
The bookmaker in question might take one of the teams involved and issue a boosted figure on them to win it. All you have to do, as a new customer is sign up and follow the terms. Expect profits at the book price to come back as cash while the balance, up to the enhanced figure, comes back as a free bet token.
In general, a price boost is a deal that is open to all customers of a specific bookmaker. Terms tend to be far more flexible with no maximum stake beyond the usual bookie rules and profits are usually paid as cash and not as free bet tokens.
SkyBet are a good example of the type of bookie that gets behind price boosts for the bigger cricket matches. These might involve a single outcome and a good example of this came at the IPL in 2017 when Mumbai Indians were playing Rising Pune Supergiant in the first qualifier.
SkyBet took this game and quoted 11/4 (from 9/4) on either Steve Smith or Rohit Sharma to finish as the highest run scorer. Alternatively, they may quote for a multiple – perhaps Pune to win and Smith to top score.
Price boosts for existing customers tend to be smaller but with more flexible terms, there are compensations elsewhere.
We’ve mentioned a number of bookmakers who get behind this type of deal but there are plenty of others. 888Sport, Paddy Power and Coral are among the prime movers for Enhanced Odds, new customer deals but you can also check out Ladbrokes, BetBright, MarathonBet and others.
As for price boosts for existing customers, Sky the broadcaster has most of the rights for live televised cricket across the world so they are busy in this respect while Paddy Power and Winner Sports are also active in lifting prices for the major cricket events across the globe.
Cricket is a sport which has been revolutionised by the short T20 form and betting has risen exponentially as a result. This has also led to a sport which provides more side markets than most and that’s another reason why cricket is more popular with the betting fraternity now than it’s ever been in the past.
Price boosts and enhanced odds deals lead to greater interest too so keep checking our news feeds to find all the latest cricket deals.