The Champions League first came along in 1992 as a replacement for the old European Cup which had been around since the 1950s. At a time when political changes in Europe saw the continent expand, the previous competition had become outdated and it was time for change.
The old format allowed for just the Champions of the country to enter the tournament and it was played on a strict knockout basis over two legs. Under the rules of the Champions League, multiple teams were allowed in from most nations and a group stage was set up ahead of the knockouts.
Extra games led to more interest from fans and that interest extended to the betting community where offers, promotions and Champions League enhanced odds deals started to drop in from around the sportsbooks.
The betting community got a further boost when the internet revolutionised the way we bet on football and on sport as a whole. Dozens of new gambling companies were formed and in the modern day we are still getting the benefits of competitive pricing along with more Champions League enhanced odds promotions than ever before.
In present times, here’s what we can now expect from those price boost offers in particular.
It’s Europe’s elite competition with the top clubs all across the continent battling it out for the trophy at the end of May. Millions watch the action all around the world so it’s no wonder that the bookmakers are keen to provide some extra value for the Champions League.
Many standard refunds and money back specials apply but the tournament is perfect for a new type of deal – the price boost. We’ve seen these before across the sportsbook but how do they work for this competition and how often can you expect to see them made available?
A number of bookies such as 888sport and Coral are quick to offer Champs League enhanced deals for the length of the campaign. In the 2016/17 season, 888 were all over the group games, finishing with an exceptional offer of 28/1 from 15/2 on Celtic to beat Manchester City.
Standard terms will apply and these will vary from time to time so we can’t state definitely what will be applied. Typically, winnings from the extra price will be paid in free bet tokens while there will be a limit on the amount you can stake. 888 frequently set this at £10.00 while for Coral it may be just £1.00, although the latter tend to offer even higher enhanced odds prices.
You should always check these for yourself to make sure you are happy but when we showcase a Champions League offer, we will always outline these for you.
Enhanced offer deals for existing players are much rarer but the bookies will have something which they call price boosts. Instead of betting on one outcome, you have a set of circumstances to assess but while the exposure is higher, these start from just double picks and the benefit here is that any profit is paid directly into your account. There are no free bet tokens as a general rule.
For the Champions League, this may take a game such as Barcelona v Real Madrid and give you a price boost on Barca to win and Both Teams to Score. Both of these outcomes have to land in order for you to take an enhanced profit.
In general, the increase in prices here are quite modest and for the above example, the lift might be from 3/1 to 5/1 but as we mentioned, it’s unlikely that you will have any free bets to play through if your selections land.
Other options may include – ‘one team to win and a certain player to score’; there are lots of alternatives and they are available throughout the Champions League – not just for the big matches such as Barca v Real!
For all details regarding specific offers on each game and the terms that go with it, follow all your bookies on social media and keep up with the news here where we will highlight the best football deals.
We’ve already mentioned that 888sport and Coral like to get involved in enhanced offers while SkyBet and Winner Sports are among those that like to promote the price boosts. However, this is something that all bookies will look at when a big tournament such as the Champions League rolls around so log on and keep informed.
There are terms that will apply but when you consider some of the price enhancements that we’ve already talked about – such as that 28/1 on Celtic to beat Manchester City, it demands attention. For those able to take advantage of enhanced odds and price boosts, this is a new innovation from the bookmakers that could seriously improve your Champions League profits.