William Hill Enhanced Odds

They are one of the oldest names in the betting industry but across their long history, William Hill have always look to move with the times. Once their online sportsbook was established, Hills started to become known as one of the most innovative bookies on the web and that mission continues to this day.

Among that innovation is a set of enhanced odds offers and price boosts. William Hill’s odds have always been exceptionally competitive but the occasional price increase gives even more value.

William Hill Enhanced Offers

To date we have not seen any enhanced offers that are specifically targeted to new customers. We’re talking about those big price lifts where a number of terms have been put in place and if they do come along in the future, we’ll update you but this seems unlikely.

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What is here is a set of price boots that any existing account holder at William Hill can take advantage of. With this type of deal, the increases involved are relatively small but it’s all about adding value and there are fewer terms to worry about here.

Unless specified, there is unlikely to be a maximum stake applied beyond the bookmaker’s usual rules and any profits should be coming back to you as cash, as opposed to free bet tokens which are common for new customer offers.

These are frequent and players can usually find deals on a daily basis so there is good coverage for those who have already signed up here. The boosts involved can be up to a point or occasionally more but remember that they are on top of some great industry prices so the value is evident.

Participating Sports

Many of the William Hill enhanced odds offers relate to football but they can drop in for most sports. The company are big sponsors for a number of events and that sees darts and snooker get some coverage along with cricket, NFL, rugby, tennis and much more.

To find them, look out for William Hill’s prominent enhanced odds logo as you move through the site.

Significant Terms

We suggest that you check each price boost as it comes in to see if there are any specific terms applied but it’s unlikely that there will be any stipulations outside of William Hills usual ts and cs.

At present, price boosts come without a fixed stake and returns come back to you in cash so you don’t have to worry about free bet tokens and their short expiry dates.


Because William Hill avoid the new customer enhanced odds offers, the terms here are far more flexible. It’s very unlikely that you will see a fixed stake come into play and as long as you have funds to cover your bet, you’re good to go.

That means you have access to any of William Hill’s available funding methods which include Skrill, PayPal and all of the major debit cards.

William Hill Overview

William Hill are a long established brand that predates the internet by many years and that has made them one of the most trusted online sportsbooks. They don’t, however, simply rely on that trust to gain customers and there is plenty to enjoy here along with those price boosts.

Competitive odds are here day-in, day-out and along with the price boosts, this is a busy operator in regards to offers and promotions. That superb value is backed by a wide choice of markets and William Hill are among the busiest when it comes to live betting too. The enhanced odds just sweeten the deal and for most of us this is one of the first places to sign up with.


The enhanced odds deals may not be there to entice new customers on board but it pays to see past that and look at what William Hill has to offer once you are signed up. The clear focus is on regular, daily price boosts that all account holders can take advantage of and that’s a great way with which to reward loyalty.

The lifts can be small – up to one point in places – but there is that benefit of having no significant terms attached. Upper stake limits rarely, if ever, come along and you can also look forward to cash payments as opposed to any free bet tokens. In summary, it’s all about rewarding loyalty in the long term and there is a generous welcome offer anyway so it’s a great time to get on board with William Hill.


  • Regular price boosts come in – usually on a daily basis
  • Wide range of sports covered
  • Flexible offers which usually feature no stake limits and payments made in cash


  • Some potential customers may see the lack of new account holder offers as a disadvantage