For many horse racing fans this is the highlight of the entire racing calendar but the Cheltenham Festival is an event that resonates with lovers of all sports. For many of us in the UK, it tells us that spring is finally here and we have a great few months of action to look forward to.
As for Cheltenham itself, it offers four days of world class jumping and it’s a time where most bookies will look to provide extra value for the whole of their customer base. Recently, it’s been a time where some operators will publish enhanced odds offers which will lift the prices on certain outcomes.
In many cases these can give some great value so how do they work and what do you need to do in order to obtain them?
A typical enhanced odds offer for a new customer will take the price of a certain horse and boost its standard figure to something that is far more attractive. As a good example of this, both Betway and Bet On Brazil quoted deals on Douvan to win the Queen Mother Champion Hurdle in 2017 that brought an odds on price all the way up to 33/1.
Naturally there are terms to apply and in both cases you could stake a fixed amount of £1.00. Other outlets such as 888sport or Paddy Power may issue more modest odds of around 6/1 but in these cases you would be able to bet a maximum of £10.00.
As alternatives, some bookmakers may look at other betting options and in 2017 once again, RaceBets had a new customer promo that quoted 40/1 for a max £1.00 stake on Willie Mullins to train a winner on day one. As another typical point to watch for, profits at a standard book price are paid to your new account while any balance up to the enhanced figure arrives as a free bet token.
The options and the terms may vary but Cheltenham enhanced offers for new customers follow a pattern where a single outcome is taken and the price boosted accordingly.
Price boost offers for existing customers work in different ways to the promotions that we’ve listed above. Perhaps the most important point to be aware of is that the numbers involved are more modest with lifts of between 1 and 2 points being fairly common.
However, to compensate for that smaller increase, there are no free bet tokens to worry about. All profits will come straight back into your account and the maximum stakes of £1.00 and £10.00 are lifted so you can bet freely within the bookie’s standard limits.
In general, the offers will relate to multiple bets so, as an example, an outlet such as Winner Sports or SkyBet may quote an enhanced price on both Douvan and Altior to win their respective races on a certain day of the festival.
All of the bookmakers that we’ve mentioned so far are active when it comes to enhanced offers for the Cheltenham Festival. 888sport and Paddy Power are among the main protagonists for smaller price boosts but with bigger stakes, while the likes of Coral and Bet on Brazil will give you much higher prices in return for that fixed bet of £1.00.
However, the Cheltenham Festival is a time where other bookmakers, who don’t always publish this sort of deal, will get on board. Racebets and Betway are great examples of outlets who become more active when the Festival starts to approach.
For existing customer price boosts, we’ve already mentioned Winner Sports and SkyBet but you can also add Ladbrokes and Paddy Power to the schedule of operators who look to give some extra value for Cheltenham.
Major tournaments such as the Football World Cup and Wimbledon Tennis mark a time where all bookies come together to provide offers and promotions and generally look to give more value back to their customers. However, the Cheltenham Festival is arguably the time where all operators give the best deals on the most consistent basis.
Horse Racing enhanced odds and price boosts are a prime example of this and we will look to bring you the best of these ahead of the Festival each year so read on to get hold of some great value.