The Premier League first arrived at the start of the 1992/93 season as the elite clubs in England looked to break away from the old first division. With Sky TV looking to pump money into the new set up, more live games were featured and it’s no exaggeration to say that English football was transformed from that moment.
Betting on football also received a boost with additional TV advertising leading to more exposure for the bookmakers and that in turn led to more value for the customers through offers and promotions and the start of Premier League enhanced odds deals that have become so prevalent.
Betting on the EPL received another shot in the arm with the development of the internet as new bookmakers formed to take advantage of the digital revolution. Premier League clubs started to receive lucrative sponsorship on shirts, through stadium naming rights and betting partnership contracts. Once again, the betting community benefited through competitive pricing and more offers and Premier League enhanced odds promotions than we’d ever seen before.
So now, with more than 25 years having passed since the Premier League was formed, what can you expect in terms of those price boosted promos from around the online sportsbooks?
The Premier League is seen by many as the best in the world so it’s no great surprise that the bookies target this when listing their football enhanced offers. As the weekend approaches, the deals get busier so what should you be looking out for?
The most common example of a Premier League enhanced odds deal will take two sides who are playing each other and list a boosted price for either to win. In some cases, this can be very generous indeed with an odds on figure stretching to, perhaps, 6/1 or maybe higher.
Other promotions may quote for one side only and usually they will be the favourites to win the game so there is clear value in following these.
Why do bookmakers do this? Essentially, the majority of enhanced odds promotions on the Premier League and on other sports are exclusively for new customers. So, clearly they want your business and get you on board for the long term, but with such generous price boosts up for grabs, it makes sense to consider each one.
There are some enhanced deals for existing customers too so be sure to opt in to any information that you can receive from your bookie. They may come over by e-mail, as an SMS message, or via Facebook and Twitter so make sure you sign up to all the relevant social media accounts at the same time.
Of course, we will keep you updated with a host of offers as soon as they come in so you can keep checking our updates too. That applies to new customer deals as well.
Operators such as SkyBet, Winner Sports and others will regularly provide a great range of price boost deals. Although they follow the same principle of giving better value on your bets, they are slightly different in the bet itself.
Typically, the operator might give a set of potential circumstances such as Manchester United to win and over 2.5 goals in the match. The book price for this might be 2/1 but under a price boost deal, those odds could extend to something around 4/1.
Latest boosts are listed on the dedicated page of each bookie and the best way to keep up with these is to log in on a regular basis and to find out just what is available as the next round of Premier League games approaches.
Terms and conditions will obviously vary depending on the bookmaker that you’re using but while there are restrictions to keep in mind, there is some top value on offer if you land a win. Commonly, a bookie will limit the amount you can bet on an enhanced deal and this may be set at £10.00 or, if a really high price is being quoted, this may drop to £1.00.
Extra winnings for enhanced odds will probably be paid out as a free bet but of course, you can go on to make a profit via these if you happen to pick a winning bet.
With the price boosts deals for existing customers, such restrictions do not apply and essentially you can bet as much as you feel comfortable with. Any profit is likely to be paid directly to your account with no need to play on through a free bet token.
As we’ve mentioned already, these are only samples of what a bookmaker might give you and the best way to keep up with the news and to know exact terms is to follow us here where we showcase the best of the Premier league offers as they drop in.