They are one of the most popular teams in the UK but Liverpool’s popularity is such that they can boast a huge fan base right across the world. After dominating the English first division in the 1970’s and 1980’s the Reds have yet to claim a Premier League title but the arrival of charismatic German manager Jurgen Klopp has given the club a real boost and the Glory Days look set to return to Anfield.
Liverpool are a real draw for the TV cameras too and as we know, live coverage is likely to see a number of enhanced odds deals appear from around the sportsbooks.
Liverpool Football Club was actually formed after an acrimonious split from their city rivals Everton. Club President John Houlding left and established Liverpool FC at their famous Anfield ground back in 1892 and they joined the official second division of the football league at the start of the 1893/94 campaign.
Promotion to the top flight soon followed and Liverpool started a long run of First Division trophies by claiming the title in 1901 and again in 1904. A first FA Cup final appearance followed in 1914 but it ended in defeat with the Reds losing out by a solitary goal to Burnley.
Prior to the Second World War, Liverpool claimed two further first division titles but had to wait until 1965 before claiming their first FA Cup victory. Legendary manager Bill Shankly was then to guide the team through a long period of success and although the current Liverpool side, hasn’t quite matched that record, their overall list of silverware is a seriously impressive one.
To date, this famous club has won no fewer than 18 first division titles, seven FA Cups and five European Cups, including their famous Champions League win in 2005. Recent seasons haven’t quite been as productive but you would not write off Liverpool in any competition that they happen to be playing in.
The 1970’s saw the start of a long period of dominance as far as English domestic football was concerned. 11 wins in the old first division came between the start of the decade and the climax of the 1989/90 season and across that same timescale, Liverpool also claimed three FA Cup trophies and four league cups.
There was success in Europe too with four European Cup trophies between 1977 and 1984. The club claimed a respectable amount of silverware prior to that period and the Reds have taken some major trophies since but there’s no doubt that their Golden Period came in the twenty years from 1970 onwards.
Liverpool’s record in major competitions over the last few seasons reads as follows:
|Champions League / Europa League
|Round of 16
|Europa League Semi-finals
|Europa League Beaten Finalists
|3rd in Champs League Group – Round of 32 in Europa League
|Did not Qualify
Liverpool have disappointed in the Premier League since running Chelsea so close in the 2013/14 season but the arrival of Klopp seems to have turned them into title contenders once again. The German also steered the club to the Champions League final and the Reds will therefore be hopeful of making further inroads into Europe moving forward.
Those figures also show that while they are a little inconsistent, Liverpool have the capacity to go a long way in whichever cup competition they are involved in so we could see lots of Champions League, FA Cup and even some EFL price boots offers over the course of any campaign.
The arrival of Egyptian international centre forward Mohamed Salah helped to transform Liverpool’s fortunes as the player went on to claim the Golden Boot as the division’s leading goal scorer. Salah scored an incredible 32 goals in 36 matches and throughout the 2017/18 campaign, there were many enhanced odds promotions attached to his name.
While Salah is often deployed as a lone striker, England front man Daniel Sturridge was heading back to fitness at the start of the 2018/19 campaign he may well give the bookies additional options for price boost deals.
Further back, there are plenty of goal scoring options from midfield where Adam Lallana, Naby Keita and Roberto Firmino have delivered more than their fair share of strikes recently. So, when a bookmaker is looking to base a promotion around a first goal scorer market then they have plenty of choice and price boosts for Liverpool may also appear in the Both Teams to Score and Overs Goal Markets.
After a quiet period, manager Jurgen Klopp seems to be guiding Liverpool back to the days when they were regular challengers for major silverware. TV Cameras and the enhanced odds promotions are therefore set to follow the Reds for many years to come.